The detail that separates those who train from those who progress
At the gym, details count: your shoes, your rest, your technique. There is one almost nobody reviews: the towel. A gym towel made for training does more than dry sweat. It does not fall off the bench, it keeps what you do not want to lose sight of and it lets you focus on the set.
That is why at 365 PROJECT we designed a towel with a hood and a zip pocket. These are its features and why they matter.
Features of a 365 PROJECT towel
1. A hood that hooks onto the bench
The gym towel with a bench hood has a hood on the back that hooks onto any gym bench. It does not fall or slip during the set, and you do not have to put it back in place between reps.
2. Zip pocket
For your phone, keys and earphones. What you carry stays on the towel, in sight, instead of scattered on the floor or on top of the machine.
3. Ultralight microfibre
100% polyester microfibre. It weighs 250 grams and absorbs up to 2.5 times its weight. It dries fast and takes up little space in the bag. The comparison with cotton is in microfibre or cotton.
4. Travel pouch
It comes with a pouch to store it and carry it in your bag without it floating loose, kept apart from everything else.
5. Design
A camouflage base with contrasting colours and logo. The new collection comes in navy, green, burgundy and grey. The originals, in black and white.
Why training with good hygiene matters
Placing your towel on benches and machines creates a barrier between your skin and shared surfaces. It is basic gym etiquette and, in many gyms, a rule.
A study published in the journal Hygiene in 2025 analysed 42 samples taken from 14 spots in a fitness facility and found staphylococci in 39 of them, most often in the locker rooms, on benches and on equipment contact surfaces. The authors recommend cleaning surfaces before and after use and keeping good personal hygiene.
The practical takeaway is simple: there should always be something between your skin and the bench, and it should be clean and dry. Why a towel that spends hours damp in your bag ends up smelling, and how to prevent it, is explained in why does my gym towel smell.
How to care for it
To keep its absorbency and feel, avoid fabric softener, bleach and ironing, and always store it dry. The full guide is in how to wash a microfibre towel.
Frequently asked questions
Does the towel stay on any bench?
The hood on the back is designed to hook onto any gym bench, so the towel does not fall or slip during the set.
What fits in the pocket?
Your phone, keys and earphones. The pocket closes with a zip.
How much does it weigh?
250 grams. It is 100% polyester microfibre and absorbs up to 2.5 times its weight.
Consistency, in your kit too
Training all year relies on small things that always work the same way. A towel that does not fall off the bench is one of them. The collection is in towels, and in the packs, buy two and the third is free, from the original designs, with free shipping.